Beer distributors for Anheuser-Busch say they’re coming to grips with the fact that they’ve lost a ton of money due to normal people boycotting Bud Light. The company’s disastrous decision to partner with Dylan Mulvaney, a mentally ill, biological man who prances around on social media to make a mockery of real women, has cost the company billions of dollars in market cap. Many distributors now say they don’t believe those customers will ever be coming back.
Sales of Bud Light have crashed by 25% for the past four months in a row. Even the truck drivers who drop off cases of Bud Light at stores are being heckled, with customers calling them “gay beer salesmen.”
A Texas-based beer distributor anonymously spoke to the New York Post, saying, “Consumers have made a choice. They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
That sounds about right. Bud Light was the #1-selling beer in America specifically because it branded itself toward working-class men. Many customers see corporate America’s weird embrace of transgender ideology as a slap in the face. Boycotting Bud Light to the point where Anheuser-Busch may eventually go completely broke is seen by many as a major victory in the culture wars, even if it costs a lot of people their jobs.
Other large corporations have taken notice of the boycott of Bud Light (and Target and Kohl’s) because of its trans marketing, and they’ve suddenly decided it’s time to “pray the gay away.” Marketing to the tiny sliver of people worldwide who support so-called transgender rights has turned out to be an incredibly stupid move, and other companies are not wanting to make the same mistake.